User Experience
-
Design and Aesthetics
Interior Design: Mastering In-Car Experience and Function
The experience of driving and occupying a modern automobile has fundamentally transitioned from a mechanical, purely utilitarian act to an…
Read More » -
Vehicle Technology and Innovation
Software-Defined Vehicles: Code, Customization, and New Revenue
The contemporary automobile, once primarily defined by its mechanical and analog components, has fundamentally undergone a profound, irreversible, and accelerating…
Read More »
